Friday, May 28, 2010

"Eat Your Weedies" Artlicle in Oprah Magazine: Guess what? These powerhouses are in JOOS!


I was very excited to see in the June edition of Oprah Magazine (p. 97) the article entitled "Eat Your Weedies." Finally, the truth about our little powerhouses growing right before our eys in our front lawns is finally revealed! In fact, the article says, some of these wile greens "are so nutritious, they can make spinach look like iceburg lettuce."

Why am I happy to see this? As people who JOOS know, we've been adding these wild greens to your JOOS, from chicory, to dandelion greens to even purslane.

JOOS is committed to deliver to you the most nutrient rich, fresh juice that changes with the seasons. This is why many people who drink JOOS experience reduced allergy symptoms, colds and flu.

JOOS is admittedly an acquired taste for people who have highly acidic diets, which to me is sad because it shows how much they've grown away from what we're intended to eat.

The good news is that, after a couple days on JOOS, most people adjust and actually start liking the taste, because their bodies are craving the nutrients.

So, if you live within the 495 Belt, give us a call and try a JOOS!

Wednesday, May 26, 2010

Simple Ways to Reduce Obesity. If you're a parent, you're going to want to read this!


Why is childhood obesity pandemic? Here's one of the simple answers:

Are you aware that annual US per capita consumption of high fructose corn syrup (HFCS) grew from 0 pounds in 1967 to 53 lbs in 2008, according to the USDA?

What is HFCS? A highly refined clear liquid derived from corn starch. When HFCS is ingested, it goes straight to the liver and turns into fat. Unlike other carbohydrates, HFCS does not cause the pancreas to produce insulin, which acts as a hunger quenching signal to the brain. As a result, we don't feel satiated when we consume foods that contain HFCS.

Studies are finally showing the dangers of HFCS! A group of researchers from Princeton found that rats that consumed high fructose corn syrup gained significantly more weight than those that ingested basic table sugar, even when their overall caloric intake was the same.

Why is HFCS so popular among food manufacturers? Because it prolongs shelf life at a relatively low cost.

How can you reduce HFCS from yours and your childrens' diet?

1. Eliminate almost all the sweetened drinks - Drink JOOS and water instead:
If you think you're quenching your or your children's thirst by giving them soda, Gatorade or any of these sweetened drinks, you're really feeding them poison - and
dehydrating them in the process.

2. Home cook as much as possible: Many restaurants tend to use HFCS.

3. Make certain you read all labels when you shop. Incidentally, if there is an ingredient you are unable to pronounce, don't buy the food. Ingredients should be easy to read like: wheat, corn, egg, etc. Why are you buying foods that contain chemicals that do NOT assimilate in the body?

I'd love to hear your suggestions!

Monday, May 24, 2010

Teaching Our Children "Strong" vs. "Weak" Foods: A Lesson By Pinocchio


I often tell my children the story of Pinocchio who, as we all know, was lured to Pleasure Island by taunts of boys saying "Come with us. We know a wonderful place filled with giant cakes, pretty candies..."

As we know, those "giant cakes, pretty candies" were just a facade and, behind it, was a gruesomely ugly land where bad boys turned into donkeys.

The boys who taunted Pinocchio are today's food companies who are convincing us, the consumer, and our children, that the sugar coated, processed foods they're selling to us are good for us and our families and will even help us to lose weight.

Of course I don't want to make food an issue with my children because we know where that can lead, but I do want them to understand the difference between "strong" and "weak" foods. I believe it is fundamental to give them this base of a healthy relationship to food at an early age so that they'll keep coming back to it in later years.

I also know how extremely important it is for us, as their parents, to act as role models to them. That includes showing them that once in awhile, it's OK to eat a "weak" food, but that over all, we eat "strong" foods so that we can do well in school, in sports and in friendships.

As their parents, think about how much processed foods you're eating. Why is it OK for you to eat these "weak" foods? What can you be eating instead?

Thursday, May 20, 2010

The Times are Changing - Americans are Turning to Health - JOOS in the Herald!


Little by little we're realizing that all these sugar coated, processed foods are making us fat and sick. "They" meaning food and diet companies, who have come to be known as the establishment, have been tricking us for years to think that if we eat their fortified, low calorie, low carb, low fat foods, we would lose weight and be healthy. America is waking up to the fact that they're wrong!

Many of us thing that losing weight will make us look good and feel better, but that's just the band aid, which is why we inevitably gain back the weight.

First, we have to get to the root of WHY we have allowed ourselves to gain weight.

The JOOS Cleanse addresses this. We focus on your health first and, as you become healthier, you naturally lose weight.

The article just published in the Herald (link below) about JOOS is an indication of how we're learning to take back our health.

http://bostonherald.com/entertainment/health/nutrition/view.bg?articleid=1255480

What do you think? Do you agree?